Howard Goff Announced the New President of NCAB North America

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Howard Goff, currently VP of Sales for the NCAB Group and earlier President of the Europe segment, has been appointed President of NCAB North America.

NCAB has been present in the US since 2012 and over the years has grown through a series of acquisitions to become a significant player in this important region. The market share is still considerably lower than in the Nordic and Europe segments and thus continued strong growth in the Americas is a priority for the group. The group is therefore happy to announce that they are strengthening the team in North America. With Howard’s transition, they will inject long-term experience from the NCAB model and leverage his network within NCAB to accelerate growth in the US.

Robert Balson, President of NCAB North America, has decided to explore opportunities outside NCAB.

Click here for more information on NCAB Group, USA.